Access to HOV lanes, no matter how many people are occupying vehicle (plug-in owners could be provided with an id sticker or FasTrak account)

Solution Details:

Pain Point:  Consumer hesitation at diving into a new paradigm for mobility

General Implementation Strategy:  Traffic Perks

Primary Actors:  State Government, City Government, Department of Transportation

Other solutions to this pain point:

• Bundle with home solar energy discounts and incentives
• Free/reserved parking at retail, commercial and other private lots
• Access to restricted driving areas
• Free downtown parking
• Free/reserved parking spots at airports, close to entrance
• Big city decals, special license plates to show off
• Give plug-in drivers access to 'breakdown lanes'
• Give early adopters an ambassador kit
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Free tolls
• Bundle with discounts on home solar
• No congestion fee for plug-ins
• Bundle with new green developments
• Ensure that all electricity to car is green
• Car comes with bike, bus pass, and light rail pass
• Bundle with Smart Grid upgrade
• Provide green electricity options and a discount on green purchase programs

Other solutions that fall into this general strategy:

• Give plug-in drivers access to 'breakdown lanes'
• Access to restricted driving areas
• Free tolls
• No congestion fee for plug-ins

Other solutions for this primary actor:

• Provide grants to develop and deploy innovative plug-in technologies
• Support public school access to plug-in related studies
• Maximize the production of clean tech engineers, scientists and business leaders
• Invest in technical education and worker transition assistance for plug-in service people
• Provide infrastructure grants and loans
• CO2 tax and rebate system for vehicles
• Provide rebate to green developers and commercial retailers
• No-fee for updating registration, free emissions testing, etc.
• Provide insurance discount
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Have regional stakeholder group assist in the formation of similar groups on a state level
• City/state governments commit to buying/funding a certain number of plug-ins
• Welcome responsible use of conversions
• Incentivize/subsidize non-traditional OEMs
• Allow low speed plug-ins to operate within city
• Ensure plug-ins are used as high-profile vehicles
• Explore/support secondary battery markets
• Bundle key incentives at point of sale
• Eliminate DMV and registration fees
• Sales tax exemption
• Pooled-purchase plug-in orders
• State-level tax rebate program
• Provide plug-in vehicle grants and loans
• Federal or state feebates
• R&D and implementation incentives for conversion market
• Provide a centralized hub for incentive information
• Big city decals, special license plates to show off

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