Car comes with bike, bus pass, and light rail pass for life

Solution Details:

Pain Point:  Consumer hesitation at diving into a new paradigm for mobility

General Implementation Strategy:  Bundle the roll out with the green lifestyle

Primary Actors:  Business, City Government

Other solutions to this pain point:

• Bundle with home solar energy discounts and incentives
• Free/reserved parking at retail, commercial and other private lots
• Access to restricted driving areas
• Free downtown parking
• Free/reserved parking spots at airports, close to entrance
• Big city decals, special license plates to show off
• Give plug-in drivers access to 'breakdown lanes'
• Give early adopters an ambassador kit
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Free tolls
• Bundle with discounts on home solar
• No congestion fee for plug-ins
• Access to HOV lanes
• Bundle with new green developments
• Ensure that all electricity to car is green
• Bundle with Smart Grid upgrade
• Provide green electricity options and a discount on green purchase programs

Other solutions that fall into this general strategy:

• Bundle with home solar energy discounts and incentives
• Bundle with new green developments
• Ensure that all electricity to car is green
• Bundle with Smart Grid upgrade
• Provide green electricity options and a discount on green purchase programs
• Bundle with discounts on home solar

Other solutions for this primary actor:

• Free/reserved parking at retail, commercial and other private lots
• Provide consumers with access to a 'user support' house call service
• Corporate sponsor provides free life-time charging for x consumers
• Provide developers with information on charging infrastructure operation
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Use the municipality tax base to pay
• Attach to existing, powered, curbside devices such as gas stations and light poles
• Convince local businesses to build charge spots to show environmental leadership
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Fleets commit to buy a certain number of plug-ins
• Employers incentivize employee plug-in purchase, provide education and charge spots at work
• Sponsor an plug-in related contest for students
• Allow employees to volunteer and give plug-in related presentations to schools
• Invite educators or promising students to shadow plug-in using employees for a day
• Pooled-purchase plug-in orders
• Help consumers understand full life-cycle value of battery
• Ensure plug-ins are used as high-profile vehicles
• Battery lease service
• Implement car share model
• Home charging station warranty
• Explore/support secondary battery markets
• Leverage the collaborative power of a dedicated project leader
• Establish connection between project manager and a point person on the local regions' economic development board
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Early roll-out in taxi fleet, rental cars, corporate fleets.
• Hold a competition for the trial of a vehicle fleet engaging consumers through various mediums

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