Consumer networks to share insights, lessons learned, build sense of community

Solution Details:

Pain Point:  Not enough vehicles in the pipeline: OEMs need more

General Implementation Strategy:  Create consumer networks

Primary Actors:  OEM, NGO, City Government

Other solutions to this pain point:

• Select private fleet candidates with openness to innovation
• Early adopters can lobby city government, dealers for more vehicles
• Encourage consumers to commit to buying an plug-in with a downpayment
• City/state governments commit to buying/funding a certain number of plug-ins
• Fleets commit to buy a certain number of plug-ins
• Encourage innovative public transportation models
• Showcase a value proposition for plug-ins compared to ICE baseline
• Welcome responsible use of conversions
• Incentivize/subsidize non-traditional OEMs
• Allow low speed plug-ins to operate within city
• Employers incentivize employee plug-in purchase, provide education and charge spots at work
• Award certification for top cities
• Coordinate vehicle purchase with in home charging station installation
• Showcase different regulatory needs and options
• Ensure new and reconstruction and renovation home/building codes support the operation of plug-ins
• Expedite permitting and approval for facilities that provide public charging infrastructure
• Fast-track eased/self permitting and installation of electric vehicle charging outlets

Other solutions that fall into this general strategy:

• Early adopters can lobby city government, dealers for more vehicles

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Train mechanics and maintenance technicians
• Provide free OnStar services in plug-in
• Enable V1G or V2G on vehicles
• Encourage OEMs to sell their own charge stations
• Encourage consumers to commit to buying an plug-in with a downpayment
• Select private fleet candidates with openness to innovation
• Award certification for top cities
• Low interest leases for plug-ins
• Advances in battery technology
• Light weight, aerodynamic vehicles
• Shorten expected lifetime of battery
• Match battery size with consumer driving habits
• Give early adopters an ambassador kit
• Invite applicants to participate in an 'plug-in Field Trial'
• Virtual PHEVs from now to 2010
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Conduct plug-in ride and drives for policy makers and the general public
• Promote vehicle reliability and long term commitment to technology

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