Certain employers incentivize employee plug-in purchase, provide education and charge spots at work

Solution Details:

Pain Point:  Not enough vehicles in the pipeline: OEMs need more

General Implementation Strategy:  Target employee groups

Primary Actors:  Business

Other solutions to this pain point:

• Select private fleet candidates with openness to innovation
• Create consumer networks
• Early adopters can lobby city government, dealers for more vehicles
• Encourage consumers to commit to buying an plug-in with a downpayment
• City/state governments commit to buying/funding a certain number of plug-ins
• Fleets commit to buy a certain number of plug-ins
• Encourage innovative public transportation models
• Showcase a value proposition for plug-ins compared to ICE baseline
• Welcome responsible use of conversions
• Incentivize/subsidize non-traditional OEMs
• Allow low speed plug-ins to operate within city
• Award certification for top cities
• Coordinate vehicle purchase with in home charging station installation
• Showcase different regulatory needs and options
• Ensure new and reconstruction and renovation home/building codes support the operation of plug-ins
• Expedite permitting and approval for facilities that provide public charging infrastructure
• Fast-track eased/self permitting and installation of electric vehicle charging outlets

Other solutions that fall into this general strategy:

Other solutions for this primary actor:

• Free/reserved parking at retail, commercial and other private lots
• Provide consumers with access to a 'user support' house call service
• Corporate sponsor provides free life-time charging for x consumers
• Provide developers with information on charging infrastructure operation
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Use the municipality tax base to pay
• Attach to existing, powered, curbside devices such as gas stations and light poles
• Convince local businesses to build charge spots to show environmental leadership
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Fleets commit to buy a certain number of plug-ins
• Sponsor an plug-in related contest for students
• Allow employees to volunteer and give plug-in related presentations to schools
• Invite educators or promising students to shadow plug-in using employees for a day
• Pooled-purchase plug-in orders
• Help consumers understand full life-cycle value of battery
• Ensure plug-ins are used as high-profile vehicles
• Battery lease service
• Implement car share model
• Home charging station warranty
• Explore/support secondary battery markets
• Leverage the collaborative power of a dedicated project leader
• Establish connection between project manager and a point person on the local regions' economic development board
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Car comes with bike, bus pass, and light rail pass
• Early roll-out in taxi fleet, rental cars, corporate fleets.
• Hold a competition for the trial of a vehicle fleet engaging consumers through various mediums

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