Encourage OEMs to sell their own charge stations

Solution Details:

Pain Point:  Who will pay for the infrastructure?

General Implementation Strategy:  Make the private actors, who will benefit from the revolution in the long-term pay

Primary Actors:  OEM

Other solutions to this pain point:

• Rate base the infrastructure
• Prove why this helps several departments, like air quality, and raise money from them
• Provide infrastructure grants and loans
• Emphasize public good to justify public expenditure
• Install public charging facilities in municipal parking lots
• Local universities/colleges provide campus charging and free parking for plug-ins
• Provide a low interest loan to pay for capital
• Provide plug-in infrastructure information specifically for banks/financiers
• Focus on PHEVs which dont need infrastructure
• Focus sales on consumers who DO have a home charging spot
• Infrastructure acupuncture: Strategically position charging stations for optimal use
• Conduct survey of early plug-in adopters to determine projected level
• Focus charging stations along highways and other primary corridors of travel
• Rate base infrastructure installation of infrastructure
• Provide developers with information on charging infrastructure operation
• Provide developers with information on charging infrastructure installation, regulation, incentives etc.
• Allow philanthropists to 'donate' a charge station
• Sell space on charge spots as green-associated advertising
• Show developers how plug-in infrastructure could differentiate their product
• Convince local businesses to build charge spots to show environmental leadership
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• New home/parking deck building codes require wiring to support plug-ins
• Provide rebate to green developers and commercial retailers
• Create business case for builders interested in installing plug-in infrastructure
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Use the municipality tax base to pay
• Train installers to do install chargers quickly, efficiently

Other solutions that fall into this general strategy:

• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Train mechanics and maintenance technicians
• Provide free OnStar services in plug-in
• Enable V1G or V2G on vehicles
• Create consumer networks
• Encourage consumers to commit to buying an plug-in with a downpayment
• Select private fleet candidates with openness to innovation
• Award certification for top cities
• Low interest leases for plug-ins
• Advances in battery technology
• Light weight, aerodynamic vehicles
• Shorten expected lifetime of battery
• Match battery size with consumer driving habits
• Give early adopters an ambassador kit
• Invite applicants to participate in an 'plug-in Field Trial'
• Virtual PHEVs from now to 2010
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Conduct plug-in ride and drives for policy makers and the general public
• Promote vehicle reliability and long term commitment to technology

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