Free home installation of charger provided by local business

Solution Details:

Pain Point:  High Total Cost of plug-in Ownership

General Implementation Strategy:  Free/reduced cost home charge spot

Primary Actors:  Car Dealer

Other solutions to this pain point:

• Highlight reduced fuel, maintenance, and servicing costs compared to ICE baseline
• Utility provides free electricity in exchange for charge 'black out' times
• Free vehicle electricity for the first x residents who adopt plug-ins
• Corporate sponsor provides free life-time charging for x consumers
• Utility provides free home charge spot installation
• Provide regional home charging infrastructure rebate
• Utility provides free 240V charger upgrade in exchange for black-out charge times
• Utility finances home charge spot installation service through small addition to monthly utility bills
• No-fee for updating registration, free emissions testing, etc.
• Provide insurance discount
• CO2 tax and rebate system for vehicles
• Provide free OnStar services in plug-in
• Enable V1G or V2G on vehicles
• Enable V1G or V2G on utility system
• Utility provided reduced rate package for plug-in users
• Utility gives TOU or real-time rates
• Utility gives very low electricity rates to plug-ins at off-peak times

Other solutions that fall into this general strategy:

• Utility provides free home charge spot installation
• Provide regional home charging infrastructure rebate
• Utility provides free 240V charger upgrade in exchange for black-out charge times
• Utility finances home charge spot installation service through small addition to monthly utility bills

Other solutions for this primary actor:

• Bundle infrastructure contribution with plug-in purchase or lease
• Encourage consumers to commit to buying an plug-in with a downpayment
• Coordinate vehicle purchase with in home charging station installation
• Provide information to car dealers on 'utility-side' aspect of owning an plug-in
• Low interest leases for plug-ins

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