Free road and bridge tolls

Solution Details:

Pain Point:  Consumer hesitation at diving into a new paradigm for mobility

General Implementation Strategy:  Traffic perks

Primary Actors:  Department of Transportation

Other solutions to this pain point:

• Bundle with home solar energy discounts and incentives
• Free/reserved parking at retail, commercial and other private lots
• Access to restricted driving areas
• Free downtown parking
• Free/reserved parking spots at airports, close to entrance
• Big city decals, special license plates to show off
• Give plug-in drivers access to 'breakdown lanes'
• Give early adopters an ambassador kit
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Bundle with discounts on home solar
• No congestion fee for plug-ins
• Access to HOV lanes
• Bundle with new green developments
• Ensure that all electricity to car is green
• Car comes with bike, bus pass, and light rail pass
• Bundle with Smart Grid upgrade
• Provide green electricity options and a discount on green purchase programs

Other solutions that fall into this general strategy:

• Give plug-in drivers access to 'breakdown lanes'
• Access to restricted driving areas
• No congestion fee for plug-ins
• Access to HOV lanes

Other solutions for this primary actor:

• Eliminate vehicle registration and license fees
• Access to HOV lanes

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