Give early adopters an ambassador kit which provides them with several avenues for engagement so that they feel like part of a movement and recognize their participation in the program using a point system

Solution Details:

Pain Point:  Consumer hesitation at diving into a new paradigm for mobility

General Implementation Strategy:  Green/early adopter image perks

Primary Actors:  OEM, NGO, City Government

Other solutions to this pain point:

• Bundle with home solar energy discounts and incentives
• Free/reserved parking at retail, commercial and other private lots
• Access to restricted driving areas
• Free downtown parking
• Free/reserved parking spots at airports, close to entrance
• Big city decals, special license plates to show off
• Give plug-in drivers access to 'breakdown lanes'
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Free tolls
• Bundle with discounts on home solar
• No congestion fee for plug-ins
• Access to HOV lanes
• Bundle with new green developments
• Ensure that all electricity to car is green
• Car comes with bike, bus pass, and light rail pass
• Bundle with Smart Grid upgrade
• Provide green electricity options and a discount on green purchase programs

Other solutions that fall into this general strategy:

• Big city decals, special license plates to show off

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Train mechanics and maintenance technicians
• Provide free OnStar services in plug-in
• Enable V1G or V2G on vehicles
• Encourage OEMs to sell their own charge stations
• Create consumer networks
• Encourage consumers to commit to buying an plug-in with a downpayment
• Select private fleet candidates with openness to innovation
• Award certification for top cities
• Low interest leases for plug-ins
• Advances in battery technology
• Light weight, aerodynamic vehicles
• Shorten expected lifetime of battery
• Match battery size with consumer driving habits
• Invite applicants to participate in an 'plug-in Field Trial'
• Virtual PHEVs from now to 2010
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Conduct plug-in ride and drives for policy makers and the general public
• Promote vehicle reliability and long term commitment to technology

Leave a Comment