Help consumers to understand batterys full life-cycle value in avoided gasoline, saved costs for maintenance etc. by showcasing a value proposition for plug-ins compared to ICE baseline (an plug-in wont cost more than a Y type of ICE)

Solution Details:

Pain Point:  High initial costs for the consumer

General Implementation Strategy:  Educate Consumers

Primary Actors:  Business, NGO

Other solutions to this pain point:

• City/regional/state rebate program for purchase/lease or retrofit of plug-ins
• Help to offset the cost of plug-in leasing using a buy down program
• Eliminate vehicle registration and license fees
• Eliminate DMV and registration fees
• Sales tax exemption
• Battery lease service
• Low interest leases for plug-ins
• Property tax reduction
• Low interest capital loans for plug-ins
• Implement car share model
• Home charging station warranty
• Pooled-purchase plug-in orders
• Government-sponsored battery warranty program
• Increase battery research funding
• Endorse national commitment to building domestic batteries
• Explore/support secondary battery markets
• Battery collection and recycling programs
• Work with academic institutions optimize performance and durability of batteries
• Light weight, aerodynamic vehicles
• Advances in battery technology
• Shorten expected lifetime of battery
• Match battery size with consumer driving habits
• State-level tax rebate program
• Provide plug-in vehicle grants and loans
• City financed lease buy-down program
• Federal or state feebates
• Remove tax barriers completely for plug-ins
• R&D and implementation incentives for conversion market

Other solutions that fall into this general strategy:

Other solutions for this primary actor:

• Free/reserved parking at retail, commercial and other private lots
• Provide consumers with access to a 'user support' house call service
• Corporate sponsor provides free life-time charging for x consumers
• Provide developers with information on charging infrastructure operation
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Use the municipality tax base to pay
• Attach to existing, powered, curbside devices such as gas stations and light poles
• Convince local businesses to build charge spots to show environmental leadership
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Fleets commit to buy a certain number of plug-ins
• Employers incentivize employee plug-in purchase, provide education and charge spots at work
• Sponsor an plug-in related contest for students
• Allow employees to volunteer and give plug-in related presentations to schools
• Invite educators or promising students to shadow plug-in using employees for a day
• Pooled-purchase plug-in orders
• Ensure plug-ins are used as high-profile vehicles
• Battery lease service
• Implement car share model
• Home charging station warranty
• Explore/support secondary battery markets
• Leverage the collaborative power of a dedicated project leader
• Establish connection between project manager and a point person on the local regions' economic development board
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Car comes with bike, bus pass, and light rail pass
• Early roll-out in taxi fleet, rental cars, corporate fleets.
• Hold a competition for the trial of a vehicle fleet engaging consumers through various mediums

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