Make the technology match the mission: consumers buy the battery thats the right size for their driving habits

Solution Details:

Pain Point:  High initial costs for the consumer

General Implementation Strategy:  Reduce size of the battery

Primary Actors:  OEM

Other solutions to this pain point:

• City/regional/state rebate program for purchase/lease or retrofit of plug-ins
• Help to offset the cost of plug-in leasing using a buy down program
• Eliminate vehicle registration and license fees
• Eliminate DMV and registration fees
• Sales tax exemption
• Battery lease service
• Low interest leases for plug-ins
• Property tax reduction
• Low interest capital loans for plug-ins
• Implement car share model
• Home charging station warranty
• Pooled-purchase plug-in orders
• Government-sponsored battery warranty program
• Increase battery research funding
• Endorse national commitment to building domestic batteries
• Explore/support secondary battery markets
• Battery collection and recycling programs
• Work with academic institutions optimize performance and durability of batteries
• Light weight, aerodynamic vehicles
• Advances in battery technology
• Shorten expected lifetime of battery
• State-level tax rebate program
• Provide plug-in vehicle grants and loans
• City financed lease buy-down program
• Federal or state feebates
• Remove tax barriers completely for plug-ins
• R&D and implementation incentives for conversion market
• Help consumers understand full life-cycle value of battery

Other solutions that fall into this general strategy:

• Light weight, aerodynamic vehicles
• Advances in battery technology
• Shorten expected lifetime of battery

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Train mechanics and maintenance technicians
• Provide free OnStar services in plug-in
• Enable V1G or V2G on vehicles
• Encourage OEMs to sell their own charge stations
• Create consumer networks
• Encourage consumers to commit to buying an plug-in with a downpayment
• Select private fleet candidates with openness to innovation
• Award certification for top cities
• Low interest leases for plug-ins
• Advances in battery technology
• Light weight, aerodynamic vehicles
• Shorten expected lifetime of battery
• Give early adopters an ambassador kit
• Invite applicants to participate in an 'plug-in Field Trial'
• Virtual PHEVs from now to 2010
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Conduct plug-in ride and drives for policy makers and the general public
• Promote vehicle reliability and long term commitment to technology

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