Provide a centralized hub for incentive information in the form of a website

Solution Details:

Pain Point:  Consumers have a limited understanding of plug-ins

General Implementation Strategy:  Public information and awareness

Primary Actors:  State Government, City Government

Other solutions to this pain point:

• Host demo projects in your region to showcase plug-in technology
• Reach out to students of all levels
• Sponsor an plug-in related contest for students
• Allow employees to volunteer and give plug-in related presentations to schools
• Invite educators or promising students to shadow plug-in using employees for a day
• Offer EVs for transportation days at schools
• Develop an plug-in curriculum for community colleges
• Create an plug-in fleet manager education program
• Provide information to car dealers on 'utility-side' aspect of owning an plug-in
• Ensure plug-ins are used as high-profile vehicles
• Hold a competition for the trial of a vehicle fleet engaging consumers through various mediums
• Early roll-out in taxi fleet, rental cars, corporate fleets.
• Virtual PHEVs from now to 2010
• Invite applicants to participate in an 'plug-in Field Trial'
• Traditional public service announcements
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers how much money, gas and CO2 they'll be saving/spending
• Ensure marketing reflects the empowerment and fun associated with plug-ins
• Inform consumers of infrastructure implementation timeline well in advance
• Create targeted messaging for each stakeholder group
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Demonstrate charging technologies at community events
• Conduct plug-in ride and drives for policy makers and the general public
• Develop a quarterly newsletter to discuss EV issues
• Highlight plug-in impact on day to day convenience
• Focus on electric vehicle education
• Universities/colleges provide educational plug-in programs for students and consumers
• Communicate safety measures that are being undertaken in tandem with plug-in roll out
• Address potential health concerns through marketing campaign
• Showcase process for businesses to install infrastructure
• Include marketing message about plug ins with utility bills
• Promote vehicle reliability and long term commitment to technology
• Habituate consumers to charging at the right time
• Explain the electric system as a whole and how plub ins are a part of this system
• Convey the importance of off-peak charging
• Clearly outline life-cycle environmental impacts

Other solutions that fall into this general strategy:

• Traditional public service announcements
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers how much money, gas and CO2 they'll be saving/spending
• Ensure marketing reflects the empowerment and fun associated with plug-ins
• Inform consumers of infrastructure implementation timeline well in advance
• Create targeted messaging for each stakeholder group
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Demonstrate charging technologies at community events
• Conduct plug-in ride and drives for policy makers and the general public
• Develop a quarterly newsletter to discuss EV issues
• Highlight plug-in impact on day to day convenience
• Focus on electric vehicle education
• Universities/colleges provide educational plug-in programs for students and consumers
• Communicate safety measures that are being undertaken in tandem with plug-in roll out
• Address potential health concerns through marketing campaign
• Showcase process for businesses to install infrastructure
• Include marketing message about plug ins with utility bills
• Promote vehicle reliability and long term commitment to technology
• Habituate consumers to charging at the right time
• Explain the electric system as a whole and how plub ins are a part of this system
• Convey the importance of off-peak charging
• Clearly outline life-cycle environmental impacts

Other solutions for this primary actor:

• Provide grants to develop and deploy innovative plug-in technologies
• Support public school access to plug-in related studies
• Maximize the production of clean tech engineers, scientists and business leaders
• Invest in technical education and worker transition assistance for plug-in service people
• Provide infrastructure grants and loans
• CO2 tax and rebate system for vehicles
• Provide rebate to green developers and commercial retailers
• No-fee for updating registration, free emissions testing, etc.
• Provide insurance discount
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Have regional stakeholder group assist in the formation of similar groups on a state level
• City/state governments commit to buying/funding a certain number of plug-ins
• Welcome responsible use of conversions
• Incentivize/subsidize non-traditional OEMs
• Allow low speed plug-ins to operate within city
• Ensure plug-ins are used as high-profile vehicles
• Explore/support secondary battery markets
• Bundle key incentives at point of sale
• Eliminate DMV and registration fees
• Sales tax exemption
• Pooled-purchase plug-in orders
• State-level tax rebate program
• Provide plug-in vehicle grants and loans
• Federal or state feebates
• R&D and implementation incentives for conversion market
• Access to HOV lanes
• Big city decals, special license plates to show off

Leave a Comment