Clearly define what infrastructure enables plug-ins, how it is to be installed, how to pay for infrastructure, what regulations to abide by, why infrastructure should be built now and highlight any incentives which might help developers cover the cost of installations

Solution Details:

Pain Point:  Who will pay for the infrastructure?

General Implementation Strategy:  Green Developers

Primary Actors:  NGO

Other solutions to this pain point:

• Rate base the infrastructure
• Prove why this helps several departments, like air quality, and raise money from them
• Provide infrastructure grants and loans
• Emphasize public good to justify public expenditure
• Install public charging facilities in municipal parking lots
• Local universities/colleges provide campus charging and free parking for plug-ins
• Provide a low interest loan to pay for capital
• Provide plug-in infrastructure information specifically for banks/financiers
• Focus on PHEVs which dont need infrastructure
• Focus sales on consumers who DO have a home charging spot
• Infrastructure acupuncture: Strategically position charging stations for optimal use
• Conduct survey of early plug-in adopters to determine projected level
• Focus charging stations along highways and other primary corridors of travel
• Rate base infrastructure installation of infrastructure
• Provide developers with information on charging infrastructure operation
• Allow philanthropists to 'donate' a charge station
• Sell space on charge spots as green-associated advertising
• Show developers how plug-in infrastructure could differentiate their product
• Convince local businesses to build charge spots to show environmental leadership
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• New home/parking deck building codes require wiring to support plug-ins
• Provide rebate to green developers and commercial retailers
• Create business case for builders interested in installing plug-in infrastructure
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Encourage OEMs to sell their own charge stations
• Use the municipality tax base to pay
• Train installers to do install chargers quickly, efficiently

Other solutions that fall into this general strategy:

• Provide developers with information on charging infrastructure operation
• Provide rebate to green developers and commercial retailers
• Create business case for builders interested in installing plug-in infrastructure

Other solutions for this primary actor:

• Provide plug-in infrastructure information specifically for banks/financiers
• Provide utility groups with regular updates relating to recent work in the plug-in space
• Show developers how plug-in infrastructure could differentiate their product
• Highlight reduced fuel, maintenance, and servicing costs compared to ICE baseline
• Create business case for builders interested in installing plug-in infrastructure
• Create consumer networks
• Facilitate plug-in infrastructure workshops
• Participate in Project Get Ready convening opportunities
• Ensure utility early adopter stories are widely shared
• Showcase a value proposition for plug-ins compared to ICE baseline
• Showcase different regulatory needs and options
• Help consumers understand full life-cycle value of battery
• Give early adopters an ambassador kit
• Traditional public service announcements
• Show consumers how much money, gas and CO2 they'll be saving/spending
• Develop a quarterly newsletter to discuss EV issues

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