Provide free OnStar services in plug-in

Solution Details:

Pain Point:  High Total Cost of plug-in Ownership

General Implementation Strategy:  Reduce other vehicle operating costs

Primary Actors:  OEM

Other solutions to this pain point:

• Highlight reduced fuel, maintenance, and servicing costs compared to ICE baseline
• Utility provides free electricity in exchange for charge 'black out' times
• Free vehicle electricity for the first x residents who adopt plug-ins
• Corporate sponsor provides free life-time charging for x consumers
• Utility provides free home charge spot installation
• Provide regional home charging infrastructure rebate
• Free home installation of charger provided by local business
• Utility provides free 240V charger upgrade in exchange for black-out charge times
• Utility finances home charge spot installation service through small addition to monthly utility bills
• No-fee for updating registration, free emissions testing, etc.
• Provide insurance discount
• CO2 tax and rebate system for vehicles
• Enable V1G or V2G on vehicles
• Enable V1G or V2G on utility system
• Utility provided reduced rate package for plug-in users
• Utility gives TOU or real-time rates
• Utility gives very low electricity rates to plug-ins at off-peak times

Other solutions that fall into this general strategy:

• No-fee for updating registration, free emissions testing, etc.
• Provide insurance discount
• CO2 tax and rebate system for vehicles

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Train mechanics and maintenance technicians
• Enable V1G or V2G on vehicles
• Encourage OEMs to sell their own charge stations
• Create consumer networks
• Encourage consumers to commit to buying an plug-in with a downpayment
• Select private fleet candidates with openness to innovation
• Award certification for top cities
• Low interest leases for plug-ins
• Advances in battery technology
• Light weight, aerodynamic vehicles
• Shorten expected lifetime of battery
• Match battery size with consumer driving habits
• Give early adopters an ambassador kit
• Invite applicants to participate in an 'plug-in Field Trial'
• Virtual PHEVs from now to 2010
• Create emotional connection between consumer and 'Plug in Story'
• Show consumers comparative environmental performance of plug-ins and other alternative energy vehicles
• Conduct plug-in ride and drives for policy makers and the general public
• Promote vehicle reliability and long term commitment to technology

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