Provide green electricity options and a discount on green purchase programs

Solution Details:

Pain Point:  Consumer hesitation at diving into a new paradigm for mobility

General Implementation Strategy:  Bundle the roll out with the green lifestyle

Primary Actors:  Utility

Other solutions to this pain point:

• Bundle with home solar energy discounts and incentives
• Free/reserved parking at retail, commercial and other private lots
• Access to restricted driving areas
• Free downtown parking
• Free/reserved parking spots at airports, close to entrance
• Big city decals, special license plates to show off
• Give plug-in drivers access to 'breakdown lanes'
• Give early adopters an ambassador kit
• Free desirable parking at major retail, entertainment, commercial lots, with or without charge spots
• Free tolls
• Bundle with discounts on home solar
• No congestion fee for plug-ins
• Access to HOV lanes
• Bundle with new green developments
• Ensure that all electricity to car is green
• Car comes with bike, bus pass, and light rail pass
• Bundle with Smart Grid upgrade

Other solutions that fall into this general strategy:

• Bundle with home solar energy discounts and incentives
• Bundle with new green developments
• Ensure that all electricity to car is green
• Car comes with bike, bus pass, and light rail pass
• Bundle with Smart Grid upgrade
• Bundle with discounts on home solar

Other solutions for this primary actor:

• Host demo projects in your region to showcase plug-in technology
• Rate base the infrastructure
• Minimize transaction costs by encouraging third-party businesses to manage the transaction cost affiliated with charging
• Infrastructure acupuncture: Strategically position charging stations for optimal use
• Focus charging stations along highways and other primary corridors of travel
• Rate base infrastructure installation of infrastructure
• Train mechanics and maintenance technicians
• Utility driven consumer education and communication
• Encourage utilities to take an integrated approach to smart grid deployment
• Create a short-term utility response team to jump on local issues if they arise.
• Utility provides free electricity in exchange for charge 'black out' times
• Utility provides free 240V charger upgrade in exchange for black-out charge times
• Free vehicle electricity for the first x residents who adopt plug-ins
• Utility provides free home charge spot installation
• Enable V1G or V2G on utility system
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• Utility finances home charge spot installation service through small addition to monthly utility bills
• Tie utility perks with 'no charge' times
• Incentivize nighttime charging
• Break out plug-in electricity costs on utility bills to reinforce cost saving
• Provide developers with information on charging infrastructure operation
• Generate funds from a variety of sources
• Ensure utility early adopter stories are widely shared
• Start with regional discussions to agree on top priority standards
• Fleets commit to buy a certain number of plug-ins
• Welcome responsible use of conversions
• Coordinate vehicle purchase with in home charging station installation
• Lobby for major federal regulations
• Participate in a voluntary alliance supporting uniform regulatory framework of industry standards
• Commit to immediately implement J2836-etc on completion
• Attend EPRI/GM forums
• Prioritize efforts (demand response over tiered response)
• Charge mate concept with standards guaranteeing vehicle can plug in and charge
• Tiered or TOU rates
• Reduced rates for plug-in charging
• Sub-metering
• Utility provided reduced rate package for plug-in users
• Utility gives TOU or real-time rates
• Utility gives very low electricity rates to plug-ins at off-peak times
• Sponsor an plug-in related contest for students
• Ensure plug-ins are used as high-profile vehicles
• Explore/support secondary battery markets
• Provide information to car dealers on 'utility-side' aspect of owning an plug-in
• Ensure that all electricity to car is green
• Bundle with Smart Grid upgrade
• Create emotional connection between consumer and 'Plug in Story'
• Include marketing message about plug ins with utility bills
• Habituate consumers to charging at the right time
• Convey the importance of off-peak charging

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