Show developers how plug-in infrastructure could differentiate their product offering and how to market this new technology

Solution Details:

Pain Point:  Who will pay for the infrastructure?

General Implementation Strategy:  Capitalize on green branding opportunities to pay for infrastructure

Primary Actors:  NGO, Developers

Other solutions to this pain point:

• Rate base the infrastructure
• Prove why this helps several departments, like air quality, and raise money from them
• Provide infrastructure grants and loans
• Emphasize public good to justify public expenditure
• Install public charging facilities in municipal parking lots
• Local universities/colleges provide campus charging and free parking for plug-ins
• Provide a low interest loan to pay for capital
• Provide plug-in infrastructure information specifically for banks/financiers
• Focus on PHEVs which dont need infrastructure
• Focus sales on consumers who DO have a home charging spot
• Infrastructure acupuncture: Strategically position charging stations for optimal use
• Conduct survey of early plug-in adopters to determine projected level
• Focus charging stations along highways and other primary corridors of travel
• Rate base infrastructure installation of infrastructure
• Provide developers with information on charging infrastructure operation
• Provide developers with information on charging infrastructure installation, regulation, incentives etc.
• Allow philanthropists to 'donate' a charge station
• Sell space on charge spots as green-associated advertising
• Convince local businesses to build charge spots to show environmental leadership
• Bundle infrastructure contribution with plug-in purchase or lease
• Generate funds from a variety of sources
• Public investments in plug-in infrastructure match private-sector investments or vice versa
• New home/parking deck building codes require wiring to support plug-ins
• Provide rebate to green developers and commercial retailers
• Create business case for builders interested in installing plug-in infrastructure
• Show parking lot owners how to make money by providing 'charge services'
• Use charging stations as a loss-leader
• Install chargers as employee/resident benefit
• Connector/service companies build infrastructure
• Encourage OEMs to sell their own charge stations
• Use the municipality tax base to pay
• Train installers to do install chargers quickly, efficiently

Other solutions that fall into this general strategy:

• Allow philanthropists to 'donate' a charge station
• Sell space on charge spots as green-associated advertising
• Convince local businesses to build charge spots to show environmental leadership

Other solutions for this primary actor:

• Provide plug-in infrastructure information specifically for banks/financiers
• Provide utility groups with regular updates relating to recent work in the plug-in space
• Highlight reduced fuel, maintenance, and servicing costs compared to ICE baseline
• Provide developers with information on charging infrastructure installation, regulation, incentives etc.
• Create business case for builders interested in installing plug-in infrastructure
• Create consumer networks
• Facilitate plug-in infrastructure workshops
• Participate in Project Get Ready convening opportunities
• Ensure utility early adopter stories are widely shared
• Showcase a value proposition for plug-ins compared to ICE baseline
• Showcase different regulatory needs and options
• Help consumers understand full life-cycle value of battery
• Give early adopters an ambassador kit
• Traditional public service announcements
• Show consumers how much money, gas and CO2 they'll be saving/spending
• Develop a quarterly newsletter to discuss EV issues

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