Showcase a value proposition for plug-ins compared to ICE baseline

Solution Details:

Pain Point:  Not enough vehicles in the pipeline: OEMs need more

General Implementation Strategy:  Fleet focus

Primary Actors:  NGO

Other solutions to this pain point:

• Select private fleet candidates with openness to innovation
• Create consumer networks
• Early adopters can lobby city government, dealers for more vehicles
• Encourage consumers to commit to buying an plug-in with a downpayment
• City/state governments commit to buying/funding a certain number of plug-ins
• Fleets commit to buy a certain number of plug-ins
• Encourage innovative public transportation models
• Welcome responsible use of conversions
• Incentivize/subsidize non-traditional OEMs
• Allow low speed plug-ins to operate within city
• Employers incentivize employee plug-in purchase, provide education and charge spots at work
• Award certification for top cities
• Coordinate vehicle purchase with in home charging station installation
• Showcase different regulatory needs and options
• Ensure new and reconstruction and renovation home/building codes support the operation of plug-ins
• Expedite permitting and approval for facilities that provide public charging infrastructure
• Fast-track eased/self permitting and installation of electric vehicle charging outlets

Other solutions that fall into this general strategy:

• City/state governments commit to buying/funding a certain number of plug-ins
• Fleets commit to buy a certain number of plug-ins
• Encourage innovative public transportation models
• Select private fleet candidates with openness to innovation

Other solutions for this primary actor:

• Provide plug-in infrastructure information specifically for banks/financiers
• Provide utility groups with regular updates relating to recent work in the plug-in space
• Show developers how plug-in infrastructure could differentiate their product
• Highlight reduced fuel, maintenance, and servicing costs compared to ICE baseline
• Provide developers with information on charging infrastructure installation, regulation, incentives etc.
• Create business case for builders interested in installing plug-in infrastructure
• Create consumer networks
• Facilitate plug-in infrastructure workshops
• Participate in Project Get Ready convening opportunities
• Ensure utility early adopter stories are widely shared
• Showcase different regulatory needs and options
• Help consumers understand full life-cycle value of battery
• Give early adopters an ambassador kit
• Traditional public service announcements
• Show consumers how much money, gas and CO2 they'll be saving/spending
• Develop a quarterly newsletter to discuss EV issues

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