Utility subsidy in exchange for smart charging

Solution Details:

Pain Point:  High initial costs for consumer

General Implementation Strategy:  Subsidize vehicle purchase costs

Primary Actors:  Utilities

Other solutions to this pain point:

• Use a buy-down program to help offset the cost of leasing plug-ins
• City/regional/state rebate program for purchase/lease of plug-ins
• Bundle key incentives at point of sale

Other solutions that fall into this general strategy:

• City/regional/state rebate program for purchase/lease or retrofit of plug-ins
• State-level tax rebate program
• Provide plug-in vehicle grants and loans
• City financed lease buy-down program
• Federal or state feebates
• Eliminate vehicle registration and license fees
• Remove tax barriers completely for plug-ins
• City/regional/state rebate program for purchase/lease of plug-ins
• Bundle key incentives at point of sale
• R&D and implementation incentives for conversion market

Other solutions for this primary actor:

• Provide consumers with access to a 'user support' house call service
• Bundle key incentives at point of sale
• Demo projects
• Inform consumers of infrastructure implementation timeline well in advance

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