Home / Latest News / Accenture studies motivation for buying alternative vehicles

Accenture conducted a survey of over 1,800 consumers and found that 60% were more likely to buy a hybrid or electric vehicle only when the benefits outweighed traditional, gasoline-powered cars in “every way.” The survey suggests that consumer concern over fuel efficiency is only a part of their purchasing criteria. “Green,” essentially, is not the sole impetus.  A comfortable ride, interior features, safety and navigation capabilities all play important roles in the decision process.

But isn’t this the case for all car buyers?

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